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Video for Novaform

Novaform

A developer with four sites that all looked like demolition. We shot them at night with a single light, so the empty ground became the reason to watch.

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A single lit panel standing in an excavated street at night, sand and machinery around it

Every location was a building site at night. We lit one square and left the rest black.

Four sites, and not one finished building to point a camera at.

The site as it is, at night, lit by one panel standing where the building will be. Then the render, in daylight, from the same position.

One light, a stand, and a lot of sand.

Setting up in an open field at dusk, the camera already framed on the panel
The monitor on set, the lit panel framed in the grass under a viewing LUT
The lit panel standing alone on a path through long grass at night
The light throwing a path out of the dark across open ground
Camera and monitor set up on a sand heap on the building site
The lit panel in an excavated street, houses dark behind it
The panel standing in a trench of dug earth, the camera watching from the bank
The softbox rigged on its stand over the rubble, seen from behind
The lit panel between road barriers, an excavator working behind it
The panel alone in a stripped concrete underpass, graffiti on the columns

Let's work together

Fifteen minutes, no deck. Bring the product and we'll tell you honestly what we'd do with it.

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The Netherlands squad in orange, lit against the federation mark on a dark sports hall backdrop

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