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Video for Carhartt WIP

Carhartt WIP at Piet Hein Eek

A workwear brand in a Dutch furniture maker's factory. We filmed the clothes where they came from: on welders, sprayers and woodworkers, doing a normal day's work.

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The Carhartt wordmark built from offcut timber, hanging in Piet Hein Eek's factory

The sign is offcuts, built in the workshop the morning we filmed.

One day on the floor. No studio, no set, no models.

A gloved hand at the welding torch, sparks coming off the seam
A sprayer working a panel down in the white spray booth
A maker in a Carhartt vest at the machine, looking into the lens
Two makers bent over the same length of timber at the bench
A worker in Carhartt jeans loading timber onto the forklift
The Carhartt wordmark cut from offcut timber, hanging over the workshop

Everything you see was running. We worked around the machines.

Let's work together

Fifteen minutes, no deck. Bring the product and we'll tell you honestly what we'd do with it.

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