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Product & Craft for Draaijer Heyday

Draaijer Heyday

Custom 3D printed logo keychains, the Workplace Xperience 2026 aftermovie and 150 custom hoodies for Draaijer Heyday and its labels.

3D printingLogo keychainsCustom hoodiesEvent aftermovieCorporate giftsProduction
A live podcast recording on the Draaijer Heyday stand, the yellow brand mark on the table and an audience in headphones in the foreground

The mark, 852 times over, in four brands.

Draaijer Heyday guides organisations through the full life cycle of their workplace: from design and strategic advice to operations and day-to-day services. It works as one ecosystem, with labels including Bonder, Beleevd and Exploitatie Partners.

For Draaijer Heyday and three of those labels, we sourced and produced 852 custom 3D printed keychains and brand marks and 150 hoodies for Bonder, and shot the Workplace Xperience 2026 aftermovie.

The mark sat in the middle of the table

At Workplace Xperience 2026, at the Jaarbeurs in Utrecht, Draaijer Heyday recorded a podcast live on its own stand. Between the microphones stood the brand mark: 3D printed, in the brand's yellow.

Anyone walking past knew at a glance whose table it was.

The podcast table on the Draaijer Heyday stand, in front of the yellow Workplace Xperience screen
The 3D printed yellow brand mark between four microphones on the wooden podcast table
Four guests at the podcast table, the brand mark between them
A recording under string lights, three guests at the table behind the yellow mark
The yellow brand mark up close, the busy show floor behind it
A speaker with a microphone beside the podcast table and its brand mark

The WPX aftermovie

We filmed the show days in Utrecht and cut a recap of just over a minute: the stand, the podcast, the people around it.

Then the brand went home with people

The same mark, at keychain size: logo keychains in the shape of the logo itself. We sourced the material and the rings, printed in batches and delivered in time for the show.

On a bag or on a set of keys: a corporate gift that sticks around.

A hand holding a yellow 3D printed Draaijer Heyday keychain on a silver clasp
Rows of yellow keychains on the 3D printer's print bed
The yellow keychain hanging from a black tote bag

One ecosystem, several labels

Draaijer Heyday guides organisations through the whole life cycle of their workplace, from design to operations. Under it sit labels with faces of their own, and each got a keychain of its own.

For Bonder, it was the name itself, printed in coral.

A pile of coral 3D printed Bonder keychains
Coral Bonder keychains on their silver rings, ready to ship

And the hoodies for Bonder

150 custom hoodies, printed with a small logo on the chest and a large one on the back. In coral, pink and sage. The next run is already on its way.

The coral Bonder hoodie from behind, the logo large across the back
Seated in the coral hoodie, the small logo on the chest
The coral hoodie from the side, on a chair in front of a lit bar
The pink Bonder hoodie from behind, a red logo on the back, against a red facade
The pink Bonder hoodie from the front, on a steel walkway
A turn in the coral hoodie, hair in motion
The sage Bonder hoodie from behind, the logo in petrol blue
The sage hoodie from the front, in front of scaffolding
The sage hoodie twice, front and back, between tall buildings

Same process, own shape

For Beleevd, a star in burgundy, on its own or set in a diamond. For Exploitatie Partners, the brand mark in green.

The Beleevd keychain: a burgundy diamond with a white star, on a beige bag
The single burgundy Beleevd star on a gold ring
A hand holding the green 3D printed Exploitatie Partners keychain
Green Exploitatie Partners keychains on the print bed
3D prints
852
Hoodies
150
Brands
4

Let's work together

Fifteen minutes, no deck. Bring the product and we'll tell you honestly what we'd do with it.

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info@mg-productions.net

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