Posterboyz Studio

In 2021 the shows were cancelled and the shoots were off. We kept filming anyway: a documentary that is still in the works, and the videos for Dankbaar, Begrijpen and Ongeëvenaard.

First we hired a brand strategist. She framed it as an invitation rather than a shop: open to makers and artists ready to be seen.

Then we commissioned the brand guide. Everything after that is ours: design, sourcing, photography, packaging, the webshop, and eventually the software. Awaken, shape, collaborate went onto a wax seal, and onto every box that leaves us.

Fresku collects Japanese artwork, and Takumi Ramen Kitchen is built on it. We went to Eindhoven to meet Takumi Ogata, the designer behind the restaurants.

Ogata drew, we turned it into product: ten pieces, from hoodies to a ramen set with engraved chopsticks. Every one carries a line of his lettering, moet eten, moet. Two drops, a year apart. Nothing from the first one is left.

Everything after the drawing was worked out around one table: print positions, garment weights, what survived being screen-printed at size. Two makers who had never shared a discipline, until the collection was one thing rather than a restaurant's art on a rapper's shirt.

The collection travelled after that. Below, the stand at a Rotterdam show.

The launch was a listening session inside the restaurant: silent-disco headphones, ramen on the tables, the collection on a rail by the door.

The room heard the album and bought on the spot. People buy differently when they are standing inside the thing.

Leren Leven is Fresku's seventh studio album: thirty tracks. We handled the physical release: the LP, the cassette EP, and the book documenting how the album was made.

September and October 2024 are still the store's two biggest months.

Polaroid and tour artwork on oversized tees and washed hoodies, plus a shirt Fresku drew himself.

Two films, no product shots. On the left the delivery landing and Fresku signing copies. On the right the pieces that could not be manufactured, painted one at a time.

Gino Pietermaai came for a full drop: the Zwaar Master artwork, the oversized tee and the A1 poster, produced and sold through our own store. Nobinh followed with a limited run.

The offer is simple. Bring the audience: we cover everything between a drawing and a delivered parcel.

Outerspass came for the release of Zurück in die Arschloch. Yellow 12-inch vinyl, the official shirt, and the bundle of both.

Live in March 2026, 254 orders that month. They are also the first artist on the royalties portal.

Every artist earns a share of what their products make. For years that lived in a spreadsheet, so the artist had to take our word for it.

Now they sign in and watch their sales arrive, their share, and what they are owed. To get paid they invoice us from the same screen. Outerspass is live on it. A Dutch feature film releasing in 2027 joins next.